yay men! they rock! men are decidedly pleasant in both appearance and mannerism! men are safe to be around for women and children! men do more than their share of the work. men have earned respect and paid their dues. oh sure they have! no male privilege here. patriarchy’s reward-system is merit-based, donchaknow. and once men have managed to stay alive long enough, (with women taking care of them the whole entire way BTW, but no one ever mentions that) men apparently earn the right (by living long enough, and letting things happen to them that they have no control over…like advancing in their careers just by showing up male, and making babies through osmosis apparently) to be comfortable in their own skins. its their right, as teh menz! its their right, for doing nothing! theyve earned it (just like they “earn” everything else). and they are almost mocking mens reality here arent they? men know its true, and its funny, like many things are funny, because the jokes actually on women. har! all men have to do is show up, and the interlocking systems men have created to benefit themselves do the rest.
contrast doves campaign for men, of course, with dove’s
new not really new anymore campaign for women, whereby they attempt to rescue womens and girls self-esteem. the one that apparently begins to dissipate through our pores at a young age for no discernible reason, at least none having to do with dove brand or its media images, or those of dove’s “brother” product axe body spray for PIV-digging men, but probably is somehow mothers fault; and in fact dove-brand might even help stop the progress of this decidedly female disease:
yes, if dove can just help girls understand that they are worthy semen-receptacles for men, warts i mean dimples and all, they can grow up to be teachers! or something! huh?
what we have here, of course, is dove, a corporation that wants to sell people stuff, framing the issues: the alleged “problem” as well as the solution. according to them, the “problem” is “womens body image and self esteem.” and the solution is something approximating “do something about it.” “do something” rather than “stop doing something” being the consumerist approach to problem solving.
but none of that interests me really. at least, it doesnt interest me today. because whats so obvious to me as i watch the videos for each of dove’s campaigns is how they are compartmentalizing mens and womens experience of life, as if they dont have everything to do with each other: as if mens status as successful achievers (they achieve success at life just by showing up male) has nothing to do with womens suffering. when in fact it has everything to do with it, and is dependent on womens suffering in every possible way. thats why men dont want womens suffering to ever stop. the men who own dove-brand dont want it to stop, and the men that women love and depend on dont want womens suffering to ever end.
i mean really. only a radical solution could put an end to female-specific suffering under patriarchy: where women were no longer subjected to unwanted PIV and PIV-related medical events; where our poverty and misfortune, to the extent those things still existed as being part of the human experience, would never lead to our being raped, prostituted, or acting in porn; and where women didnt depend on men for anything, let alone love and financial support. only a radical solution would leave women free to rely on each other, to pay the rent and care for our families, to heal our (non-PIV related) ailments; and to create culture. one that didnt include images of women being raped, tortured, starved, cut apart and served up piecemeal to sell values and products that benefited men in every way.
but thats not what dove is selling, and its not what anyone wants. only radical feminists seem to have conceptualized a radical solution to womens suffering, as a sexual class, around the world and to do that we have had to name the problem. and the problem is not “womens self esteem.” the problem is men, including mens sexualized violence against women around the world, and men taking full advantage of their male privilege to sexual access to women and girls, and the female-specific harms to women, of the penis.
did i mention that dove also sells axe body spray, and hawks it with a sexually-charged ad campaign thats specifically designed to get men (thinking about getting) laid, and even to make light of…the female-specific harms of the penis? yeah, dove doesnt get it (or they pretend they dont) and they dont want anyone else to get it either. and neither do the numerous liberal feminists criticizing dove “get it” apparently. because as many results as one gets when one googles “dove campaign and feminist” what one never sees is a radical feminist criticism of it, that names the female-specific harms of the penis as the problem, and the only solution as a radical solution to womens incalculable suffering, including internalized misogyny and a realization on some level of their lot in life as members of the rape class, aka. “self esteem issues” under the P.
until now, hopefully? i’ll google it later and see if this article comes up under a keyword search of “dove” and “feminist.”